Case Study
OBJECTIVES
To conduct tastings either on the estate or at fairs or events
To describe the wine-making process
To show clients around the estate
To present their wines at trade fairs (VinExpo, VinItaly, London Wine, Prowein...)
To be able to negotiate prices and other terms
KEY ELEMENTS OF THE COURSE
Learning the correct oenological vocabulary
Practising tastings with the group
Correcting & preparing their advertising materials
Describing their range using official tasting notes
Using films (bottling line, vinification...) to explain the process
Listening exercises with different accents according to nationalities of clientele
Simulating negotiations
OUTCOMES
“WON CONTRACT WITH MAJOR SUPERMARKET
GAINED FOREIGN DISTRIBUTOR
RECEIVED INTERNATIONAL INDUSTRY AWARD”